ABOUT

KJ RILY is a celebration of freedom and style. Designed by a team consisting of Kimie Ando and Junichiro Oda as Creative Directors, the brand itself represents the inherent beauty of adventure and discovery.

Kimie, a seasoned luxury fashion retailer and buyer with over two decades of experience, is the founder of Villa Rouge, one of Japan's most renowned multi-brand concept stores. On the other hand, Junichiro has an extensive background in fashion modeling for some of the most significant runways in Milan, Paris, London, and Tokyo. Although their backgrounds are vastly different, they have successfully found a balance in their collaborative efforts, drawing inspiration from their extensive travel experiences to create exceptional designs.

As creators they come together in understanding Japanese aesthetics and the idea of less is more – that favors holding onto life balance, clean, uncluttered style, and a love for natural beauty. This minimalist way of living has formed all aspects of Japanese culture, lifestyle, and art. And by bringing to life their vision through KJ RILY they want to bring this aspect also to everyone’s travel style.

KJ RILY is visually impactful but yet of a streamlined aesthetic. The concept of the brand believes in the power of fashion and its ability to uplift and bring light. The aim is to increase confidence and highlight the natural beauty of every woman with breathtaking patterns and a flattering fit for all.

KJ RILY stands for the inclusivity of fashion built with every body type and shape in mind. It is our mission to make every woman feel beautiful and comfortable in our pieces handcrafted to be worn often and loved fiercely. We embrace slow fashion - with each piece handmade with care in Europe. Craftsmanship and the highest quality fabrics and materials are an utmost priority for KJ RILY in our pursuit to bring you pieces that inspire.